The Challenge
Meridian's landing page tried to do too much. The hero explained the product, the market, the use case, and the team—all in one breath. Bounce rate was high, conversions were low.
The Solution
We stripped the hero to one promise: 'Ship faster with AI code review.' Everything else became supporting content lower on the page. We added persona-specific sections that visitors could self-select into.
Rules of Thumb
- 1
Your hero is a filter, not a summary. Help the right people stay and the wrong people leave.
- 2
If you can't say it in one sentence, you don't know what you're selling yet.
- 3
Social proof belongs near the action, not at the bottom of the page.
The Insight
Landing pages fail when they try to convince everyone. The best ones qualify quickly and let interested visitors find their own path to conversion.
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