Most founders know exactly what they've built. The hard part is making everyone else feel it too.
GTM Files is a reference library for early-stage founders. Real case studies from real projects. No theory, no best practices borrowed from companies with different contexts.
The backstory
Five years ago, I started working with early-stage teams on GTM collateral. Websites, landing pages, product interfaces, launch videos. The brief was always some version of: "We know what we built, but we can't seem to communicate it."
The pattern became clear quickly. Technical founders would show me feature lists that made perfect sense to engineers. Product pages that read like documentation. Landing pages that answered questions nobody was asking.
The fix was never about better copy or prettier design. It was about understanding what the visitor already believes, what they're looking for, and meeting them there.
This library documents what I've learned. Every case study is a real project. Every rule of thumb has been tested across multiple contexts. Every framework is something I actually use.
Chandan
CNVRT Studio
What's inside
Case Studies
Deep dives into specific GTM challenges. The constraint, the approach, the outcome, and the transferable insight.
Browse studiesShowcases
Visual references organized by type. Screenshots and assets without the narrative. For when you need "what does good look like?"
View galleryBlueprints
Downloadable frameworks and templates. Positioning canvases, evaluation rubrics, context files for AI tools.
Get filesFeatured
Recent case studies
Website Revamp
Turning a Feature List into a Narrative
How we helped an agentic workflow platform stop explaining features and start communicating outcomes.
Product Design
Designing Trust into Agent Interfaces
Rebuilding a conversational AI product to make agent actions visible, reversible, and human-controlled.
Landing Pages
A Landing Page That Actually Converts
Reducing a 47-word hero to 8 words and tripling demo requests.
What founders are saying
"This is the reference I wish existed when we were figuring out how to communicate what we built."
Alex Chen
Founder, Sequence AI
"Every case study reads like a conversation I've had in my head. Finally someone wrote it down."
Maya Rodriguez
Head of Product, Cipher
"The rules of thumb alone are worth bookmarking. Practical, tested, no fluff."
James Park
CEO, Vertex Labs
"I've sent the positioning canvas to three other founders this week."
Sarah Kim
Founder, Relay
"Finally, someone who gets that most startup websites are documentation disguised as marketing."
David Liu
CTO, Framework
"The case studies feel like sitting in on strategy sessions."
Emma Watson
VP Design, Stealth
"This is the reference I wish existed when we were figuring out how to communicate what we built."
Alex Chen
Founder, Sequence AI
"Every case study reads like a conversation I've had in my head. Finally someone wrote it down."
Maya Rodriguez
Head of Product, Cipher
"The rules of thumb alone are worth bookmarking. Practical, tested, no fluff."
James Park
CEO, Vertex Labs
"I've sent the positioning canvas to three other founders this week."
Sarah Kim
Founder, Relay
"Finally, someone who gets that most startup websites are documentation disguised as marketing."
David Liu
CTO, Framework
"The case studies feel like sitting in on strategy sessions."
Emma Watson
VP Design, Stealth
2-minute walkthrough
See how the library works
Free download
The GTM Files Pack
A collection of templates and frameworks from real client work. Positioning canvases, landing page rubrics, and context files you can feed to AI tools.
- —Positioning prompts for agentic products
- —Landing page evaluation framework
- —Agent interface design patterns
- —GTM collateral decision tree
Hosted on GitHub. Updated as new patterns emerge.
Get the GTM Files
Templates, frameworks, and reference files from real projects. Directly applicable to your next launch.
Work email required. Unsubscribe anytime.
Individual downloads
Or grab what you need
blueprint
Landing Page Audit Framework
A systematic approach to evaluating your landing page for conversion, clarity, and credibility.
guide
Positioning Canvas for AI Products
How to articulate what makes your AI product different when everything sounds the same.
blueprint
Agent Interface Patterns
Common interaction patterns for AI agents that take actions on behalf of users.
video
Launch Video Structure Workshop
A 15-minute video workshop on structuring product launch videos that convert.
Questions
Who is this for?+
Founders and product leaders at early-stage agentic B2B SaaS companies. Specifically, people working on websites, landing pages, or product interfaces who want to see how others have solved similar problems.
What doesn't this cover?+
Paid acquisition, SEO, content marketing, or GTM strategy. This is specifically about making the things people see—websites, landing pages, product interfaces—communicate more effectively.
Is this free?+
The case studies and showcases are free to browse. The downloadable files require a work email. Everything is extracted from real client work at CNVRT.
Why work email only?+
These files are for people actively building products. The work email filter helps ensure the library stays relevant to that audience. If you're a student or indie hacker, reach out directly.
Stay in the loop
Occasional notes on GTM execution for agentic products. New case studies, patterns worth knowing, and the occasional rant.
No spam. Unsubscribe anytime.